Southwest Airlines Improves Loyalty Program

Southwest Airlines just announced a loyalty club prize for Christmas, more than two months away. 

The airline announced Rapid Rewards program improvements today.

The changes include making tier status easier to acquire, giving A-List Preferred Members up to two free 

premium drinks, and letting consumers pay for Southwest flights with cash and Rapid Rewards points.

"We're making our award-winning Rapid Rewards program even stronger by adding new enhancements to our loyalty program, making

it easier for Members to earn and enjoy their benefits," said Southwest Airlines Vice President of Marketing Jonathan Clarkson. “By lowering tier

requirements and making credit card spend count double toward tier requirements, we can deepen engagement with our brand and cobranded credit cards

Southwest Rapid Rewards members can obtain A-List level faster with 20 one-way qualifying flights (formerly 25) or 35,000 tier qualifying points starting Jan. 1, 2024.

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